Essay | May 2011
Two semesters project to make an essay entitled "Don't Judge a Book by Its Cover". It's an individual project to know how powerful a book cover design is for chick lit genre novels. It's a genre from women to women age 20s - 60s. I was doing research about what's going on at book cover design field and chick lit, then created questionnaires and spread it to 60 female respondents from different countries, ages, and professions. The conclusion is book cover design is a powerful marketing and selling tool, but the story and author name is more important than book cover design.
Tools : Adobe Photoshop, InDesign, Illustrator