Surfer Girl : Yo! Let's Go Collection

Working Experience | January 2016

YO! LET'S GO is a collection for Surfer Girl Bali in early 2016. The brand is coming back to its roots more now, as it comes back to more vibrant colours and striking artworks. The collection is to support healthy lifestyle as we encourage our fans to exercise more, because exercise could be fun!

My job was to create parts of collection from apparel and swimwear. Design process started from creating the artwork for each items, choosing colours, measuring the artwork size, checking the print and body samples, until quality control before the goods being sent to the stores. 

Tools : Hand Drawn, Adobe Illustrator, Adobe Photoshop

Surfer Girl from Summerland : Surf Blossom Collection

Working Experience | 2015

SURF BLOSSOM is a collection for Surfer Girl from Summerland in Bali. The collection's theme is flower pattern with a mix of nautical style. In this collection, Summer and friends have adventure sailing in the sea of flowers!

My job was to create parts of collection from clothing, bags, footwear, merchandise, accessories, and swimwear. Design process started from creating the artwork for each items, choosing colours, measuring the artwork size, checking the print and body samples, until quality control before the goods being sent to the stores. 

Tools : Hand Drawn, Adobe Illustrator, Adobe Photoshop

Surfer Girl from Summerland : Dreamcatcher Collection

Working Experience | 2014

DREAMCATCHER is a collection for Surfer Girl from Summerland in Bali. The collection was inspired by the ethnic Indian culture combined with hippie summer feeling.

My job was to create parts of collection from clothing, bags, footwear, merchandise, accessories, and swimwear. Design process started from creating the artwork for each items, choosing colours, measuring the artwork size, checking the print and body samples, until quality control before the goods being sent to the stores. It was fully instore by the end of 2014.

Tools : Hand Drawn, Adobe Illustrator, Adobe Photoshop

Surfer Girl from Summerland : Time to Shine

Working Experience | January 2014

TIME TO SHINE is the sixth collection I did for Surfer Girl from Summerland in Bali. The collection is full of bright colours with a touch of ombre effect. It's a simple but colourful collection to begin a new year. The main character is Summer the Surfer Girl.

My job was to create the whole collection from clothing, bags, wallets, footwear, merchandise, accessories, toiletries, swimwear etc. Design process started from creating the artwork for each items, choosing colours, measuring the artwork size, checking the print and body samples, until quality control before the goods being sent to the stores. It was fully instore on January 2014.

Tools : Hand Drawn, Adobe Illustrator, Adobe Photoshop

Surfer Girl from Summerland : Tropical Island Life Swimwear Collection

Working Experience | November 2013

TROPICAL ISLAND LIFE SWIMWEAR COLLECTION is the fifth collection I did for Surfer Girl from Summerland in Bali. The concept is a flowery tropical life with a bit of vintage touch. The main character is Summer the Surfer Girl. Her image was captured as she brought her surfboard with beautiful garland over her head.

My job was to create the whole collection from top, bottom, long sleeve rashvest, short sleeve rashvest, boardshort, cover up, sandal, and soap for the toiletries. Design process started from creating the artwork for each items, choosing colours, measuring the artwork size, checking the print and body samples, until quality control before the goods being sent to the stores. It was fully instore on November 2013.

Tools : Hand Drawn, Adobe Illustrator, Adobe Photoshop

Surfer Girl from Summerland : Adventure Collection

Working Experience | September 2013

ADVENTURE is the forth collection I did for Surfer Girl from Summerland in Bali. The concept is more into dreams, courage to take a chance and step outside, because there will be an adventure out there and so much to experience. The main character is Summer the Surfer Girl. Her image was captured by holding binoculars outside a tree house and under the beautiful shimmering tunnel while doing her dreams, surfing.

My job was to create the whole collection from clothing, bags, wallets, footwear, merchandise, accessories, toiletries, etc. Design process started from creating the artwork for each items, choosing colours, measuring the artwork size, checking the print and body samples, until quality control before the goods being sent to the stores. It was fully instore on September 2013.

Tools : Hand Drawn, Adobe Illustrator, Adobe Photoshop

Surfer Girl from Summerland : Polka Stripes Collection

Working Experience | August 2013

POLKA STRIPES is the third collection I did for Surfer Girl from Summerland in Bali. This is small and simple collection that will look comfortable on you. We named the collection items after board games that involves circles and lines (crosswords, hopscotch, checkers, etc). The main character is Summer the Surfer Girl. Her image was portrayed while she's playing with soap bubbles on of the the t-shirts.

My job was to create the whole collection from clothing, bags, wallets, footwear, merchandise, accessories, toiletries, etc. Design process started from creating the artwork for each items, choosing colours, measuring the artwork size, checking the print and body samples, until quality control before the goods being sent to the stores. It was instore starting from August 2013.

Tools : Hand Drawn, Adobe Illustrator, Adobe Photoshop

Surfer Girl from Summerland : Mix n Match Collection

Working Experience | May 2013

MIX N MATCH is the second collection I did for Surfer Girl from Summerland in Bali. Collection concept is about hand crafted things, something you can sew and create with your own hands. The main character is Summer the Surfer Girl. My job was to create the whole collection from clothing, bags, wallets, footwear, merchandise, accessories, toiletries, etc. Design process started from creating the artwork for each items, choosing colours, measuring the artwork size, checking the print and body samples, until quality control before the goods being sent to the stores. It was fully instore on May 2013.

Tools : Hand Drawn, Adobe Illustrator, Adobe Photoshop

Surfer Girl from Summerland : LOVE Collection

Working Experience | February 2013

LOVE is the first collection I did for Surfer Girl from Summerland in Bali. The basic concept of the collection is to celebrate the month of love, Februrary. The main character is Summer the Surfer Girl. My job was to create the whole collection from clothing, bags, wallets, footwear, merchandise, accessories, toiletries, etc. Design process started from creating the artwork for each items, choosing colours, measuring the artwork size, checking the print and body samples, until quality control before the goods being sent to the stores. It was fully instore on February 2013.

Tools : Hand Drawn, Adobe Illustrator, Adobe Photoshop